How to Email a Press Release | Publicize

Learn how to send a press release email and get journalists to write about your company. Includes a real world press release email example.

One of the questions we get asked the most in public relations is how to email a press release. This seems to stump a lot of people. But the good news is that it’s easier than you probably think.

I’m guessing you’re reading this as you’ve written one and are now eager to send out a press release email to journalists in order to win media coverage. Well, when it comes to submitting a press release, you’ve got two options.

But just before I get onto that, make sure you’ve applied all the tips of the trade with our

press release

toolkit. After all, writing a professional quality press release will massively increase your chances of winning

earned media



Turbocharge your media coverage with our Startup Press Release Toolkit.

Get the toolkit

Option 1 – send it to press release distribution services

In the biz we refer to press release distribution platforms as “wire services”. These services allow you to submit your press release to them. Journalists can then browse the press releases that have been submitted, and either syndicated them on their publications or write them up into articles.

Some services also offer automatic syndication across a number of platforms, news sites, RSS feeds and Google News indexation.

Generally speaking, the better the service, the more you have to pay. While there are a number of free services, your exposure will be minimal with these platforms. Check our guide to

press release submission services

for more information. This includes a list of what we consider to be the best paid and free-to-use to services.

Option 2 – email your press release to journalists directly

Your other option is to email a press release to journalists directly. This is often the preferred option for startups or other small businesses and organisations on a tight budget.

Find the most relevant journalists to email your press release to

The first thing you need to do is identify which journalists you want to email your press release to. So make a list of the publications and blogs that report on your industry. Many publications will provide a generic “contact us” style email address. However, it’s usually best to spend a bit of time sleuthing to

identify specific journalists

then find their email addresses. This way you can send it directly to the most relevant person, which should increase your chances of success.

Do a bit of searching on each site, to find articles related to what your press release is about. Once you find these articles, note down the name of each journalist. Sometimes the website will list the journalist’s email address in the byline within the article. If it’s not there, check the contact us section, as smaller publications often list out the email addresses of all of their journalists there.

If you still can’t find the email addresses for some of the journalists you’ve identified, don’t panic!

should be able to fill in the blanks for you. Just enter the journalist’s name and website URL, and the tool will then provide you with the correct email format.

Press Release Email Example

Now you’re clutching your list of journalists’ email addresses, it’s time to send your press release to them.

The most effective way to do this is to write a brief “covering letter” press release email. You can then copy-and-paste the press release to the bottom of the email. This is preferable to adding it as an attachment or link, as people can be wary when it comes to opening files from an unknown email.

Below is an example of how to send a press release via email, along with an explanation of why we wrote it like we did.


The Email Subject Line:

State your release intention:

– Is it for “immediate release”, where any journalist can immediately publish it?

– Is it an “exclusive” where you’re just offering it to one journalist at a time?

– Or it is it “


”, which means journalists can’t publish it until a certain date and time?

Once you’ve stated your release intention, include the journalist’s name in the title to personalize it, then briefly summarize the press release.

2 – 3)

The Angle:

Start the body of your press release email with your angle. This is where you explain how the announcement you’re making fits into the wider picture within the industry. Providing an angle like this gives journalists a much stronger reason to publish your press release, versus just sending them a bland announcement.

4 – 5)

The Detail:

Briefly summarize the press release here, so a journalist can see if this is relevant to them at first glance. Keep this very high level. It’s the job of the actual press release to provide the meat on the bone.


The Signpost:

Close your email by signposting the journalist to where the actual press release is. As discussed above, it’s best to copy-and-paste this at the bottom of the email.


You’ve got two choices with how to send a press release email – you can either send it out via press release submission services, or you can email it directly to journalists. If you’re on a tight budget we recommend the second option, as it doesn’t cost anything other than your time.

To learn everything you need to know about the whole process, read our guide to

press releases

. This includes real world press release examples, a walk-through on how to layout the perfect press release, and journalist etiquette tips.


Where to go next? Take our

PR preparedness quiz

and find the resources suited to your current PR needs.


Do you have a website?

Is your monthly budget above or below $1000?

Is your monthly budget above or below $1000?

Is purchasing PR services on your roadmap for 2021?

Is purchasing PR services on your roadmap for 2021?

Is purchasing PR services on your roadmap for 2021?

Is purchasing PR services on your roadmap for 2021?

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Incubators- operating a content network of several thousand sites while federating 20+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $15M+ in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Discover our work!