Category: Realistic Companies

One of the things that surprises me when dealing with clients is their interest in putting out press releases to announce minor or major corporate news. As a reporter, I received so many press releases that they became an ineffective and indistinguishable blur. And with social media making the distribution of news and content easier than ever, press releases seem...

In 2012, I wrote about a book about writing press releases. Today, that book is this exceptionally long blog post (so you might want to download the free PDF[1]). Shortly after I published the book, it was picked up by the University of Sydney[2], where it was taught as part of its Master of Strategic Public Relations[3] course. That was...

How should leaders react and respond to major ethical issues? The University of Southampton Management School will hold a one day conference on 30 May 2013 to discuss new models of responsible and sustainable leadership in the economic downturn. Leading academics and professional managers from the public and private sectors will speak from experience, present inspirational case studies and lead...