Ultimate Startup Press Release Guide (With Real Examples) | Publicize

If you want to listen to the audio version of ULTIMATE STARTUP PRESS RELEASE GUIDE, press play here.

Whether you work for a startup, a multinational, or simply for yourself, press releases are a fundamental aspect of any media strategy. That’s why we’ve put this guide together, to walk you through the following:

  • Everything you need to know about writing a press release
  • 10 real-world press release examples , including press releases for startups, tech and company launch announcements, product launch press release and more
  • Free press release template Word doc
  • The best tips of the trade on how to write a press release pitch letter 
  • How to build on the momentum that’s generated from press coverage

So without further ado, here’s what we’ve learned from the thousands of press releases we’ve written and pitched to the media over the years.

First, a very quick bit of context (that you should definitely read)

Press releases have been the bread and butter of PR, almost since the dawn of the industry. Their use is so ubiquitous in the PR world as they’re a simple and concise medium to transmit a company  announcement to the press.

But it’s undeniable that the rules of the game have changed. The TechCrunch Editor at Large, Mike Butcher, summed up the mood of the media industry a few years ago in a blog post[1]:

“Mostly, ‘press releases’ are written in the way a PR’s client would write a news story. They are usually pretty rambling and designed to please the client (read: stroke their ego) rather than assist the journalist to get shit done, and fast. So, I think the press release format is DEAD.”

Mike Butcher

We think the last line is overdoing it a bit, as based on our experience, press releases are still the preferred method of communication for editors at most leading publications. However, he hit the nail on the head with his other points, so the PR industry has had to adapt its methods to achieve the end goal of media coverage.

In this guide, we’ll explain how our press release methodology and templates are keeping us ahead of the curve – helping startups and other companies we work with gain more media exposure.You can also read our guide to PR in 2020[2]. This provides a complete overview of the PR industry in 2020. It also provides advice and resources on public relations for startup companies and other businesses.

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